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Why
do you need it?
- Corporate Partnering is your
#1 success factor
- Accelerate your time to market
- PreFlight Ventures' extensive
experience and network compliments the limited experience
and objectivity that many new ventures lack
- Define and implement target
market applications (customers, resellers, end-users)
- Get in-kind support (engineering,
technical, equipment, materials, knowledge, data) that is
non-dilutive (no equity hit)
- Help raise funding (VC, Government,
& Corporate VC)
- Attract corporate partners
(i.e. co-development, licensing, funding, customer revenue,
OEM, marketing, and manufacturing)
- Reduce your funding requirements
and equity dilution
- Corporate Partners are hard
to reach, particularly decision makers/key managers
- get time with them
- responsiveness & follow-through
- interest
- commitment to conference
calls & in-person meetings
- You and your team members
are often too busy running the business, raising funding,
and other activities to put the time, focus and skills needed
to initiate, pursue, accelerate and leverage Corporate Partnerships.
- If there is a deal to be done,
then we can do it! The most prominent reasons a deal does
not happen are:
- There is no "essence"
to be found in a deal. This means that there is no match
between the startup venture and the Corporate Partner.
For example, you might have a technology that is not
fully developed or mature enough, and the Corporate
Partner does not have any interest in what they consider
to be too early of a stage. In this case, no deal can
be made - and the Corporate Partner Connection would
not be able to change the outcome.
- Personalities. Many times
an entrepreneur will find themselves at the negotiating
table hearing their "technology baby" discussed
and will loose perspective and objectivity, which ends
up killing the deal one way or another. This is liken
to hearing that your child is not front page magazine
model material - and is often taken personally. This
is where CPC can help
- Unable to find common
ground because of some combination of #1/#2.
- Being paranoid. "Be prudent
but not paranoid"
Don't Be So Paranoid - listen
to this tip now!
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Copyright
© 2005 PreFlight Ventures, Inc.
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